Thoughts on Real Estate Marketing…

Let your email signature act as a silent salesman, traveling the world, promoting your services.

Marketing your services today requires creating relationships and building trust. And yet, some marketers are still trying to get a foot in the door by offering insults. Don’t do it.

Choosing a niche may sound at first like limiting your real estate practice, but its not. Unless you live in a very small community, it is actually a way to expand your business while spending less money on marketing. Once you’ve chosen a niche you can not only market exclusively to that niche, but you [...]

Get exposure for your new listings and begin establishing yourself as “the neighborhood’s real estate agent” by faithfully sending “just listed” cards to everyone in the neighborhood every time you take a new listing. If you’re consistent with your mailings, before long you’ll be known as the neighborhood expert – the one they call first! [...]

Don’t wing it when someone asks what you do. Write and memorize an elevator speech so every interaction has the potential of developing a new client.

When you as a new real estate agent get a listing lead, do your homework before meeting with the sellers. Then go prepared to show the benefits of choosing you to list the house.

Your real estate career will hinge on making people like and trust you. Don’t let personal habits drive them away before they have a chance to see what you can do for them.

Holiday real estate marketing leads to first quarter commission checks. Here are a few good reasons why it’s important to keep your services “on the market” this holiday season.

Facebook can destroy your career if you aren’t careful. Remember, your potential boss or client can and probably will read every word you write and view every picture you post.

Be sure that past clients know your name and phone number during the holiday season. You never know which of their visitors might need your services.