Thoughts on Real Estate Marketing…

Real Estate Marketing – Another of the 7 Scientifically Backed Copywriting Tips This tip is related to a real estate sales tactic from way back – one I tried in person, but never in writing. That tactic was to shine a light on objections about a house or parcel of land even before showing the [...]

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]

The current economy, with it’s abundance of foreclosures and short sales, has meant more work for real estate agents – there’s no doubt about that. Now, there’s also a new danger for agents who list short sales. It seems the FBI is getting involved, accusing agents of conspiracy to commit fraud if they fail to [...]

Remind your sellers… On these dark wintery days, everything looks a little dreary. So remind them to bring as much light as they can into their homes. Open the drapes, clean the light fixtures, and add some splashes of cheerful color in the form of throw pillows, rugs, shower curtains, towels, and a vase of [...]

The attitude you bring to real estate sales will determine your success or failure. Make sure everything about you says “I expect to succeed.”

Whether you should tell buyers about another offer depends upon their personality and the trust they have in you. It could be seen as a pressure tactic.

Pay attention to the photos on your listing – and change them frequently if the house doesn’t sell quickly. Old photos can prevent new showings.