Lately I’ve been deleting comments left on my blog – and that seems a bit mean, but there’s a reason. The comments have absolutely no bearing on the content of the blog post. For instance: This morning there was a comment on a post about developing a Military Niche for your real estate practice. The [...]
Consider these issues before deciding if you should trade or not. Trading links with other sites can help or hurt.
Posted: December 9th, 2010 under internet marketing, marketing, search engine optimization, SEO, small business marketing, web marketing.
Tags: internet marketing, search engine optimization, SEO, web marketing
A little tip just passed through my email in box so thought I’d share it. The writer said that to be sure of being found on Facebook, to use your keywords in your profile. I thought that made some good sense, and I expect it would be good to apply it to your profile on [...]
Not all content is beneficial content. Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines. As a marketer, I agree that the more content, the [...]
Posted: August 11th, 2010 under search engine optimization, SEO, web content, web copy, web marketing, web pages.
Tags: email marketing, search engine optimization, SEO, web marketing, web pages
Some of the old myths about search engine optimization are still floating around, causing website owners to display copy that not only can’t be read, but seems to annoy the search engines. Why does it annoy? Because the search engines have gotten smart enough to recognize “keyword stuffing” – and they don’t appreciate it! But [...]
Last night I somehow ended up on a web page advertising software that would improve your SEO. According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making [...]
Posted: February 10th, 2010 under advertising, marketing, search engine optimization, SEO.
Tags: copywriting, copywriting software, effective marketing, marketing, search engine optimization, SEO
Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]
Posted: January 4th, 2010 under business writing, copy layout, copywriting, customer service, effective marketing, internet marketing, marketing, search engine optimization, SEO, trust in marketing, web copy, web copywriting.
Tags: customer service, effective marketing, marketing, marketing copy, search engine optimization, SEO, web copy, web marketing, web pages
This is turning out to be a busy week, with new assignments from current clients and inquiries from new ones. It appears that people used the Memorial Day week-end to think about their marketing and decide to make some improvements. Of course, I think that’s a good thing! The first thing I do when a [...]
Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction. One such way is to give extra attention to your title tags. You know, those words that sit up there [...]
Posted: May 23rd, 2009 under marketing, real estate marketing, search engine optimization, SEO, web copy, web marketing.
Tags: alt tags, marketing, search engine optimization, SEO, title tags, web marketing, website optimization
Every little bit helps when it comes to search engine optimization, so think it through before you choose the name for your next website. First do some research and find the keywords that people will use when they search for the product or service you offer. Nobody told me that when I first started out, [...]