Thoughts on Marketing…

Some of the old myths about search engine optimization are still floating around, causing website owners to display copy that not only can’t be read, but seems to annoy the search engines. Why does it annoy? Because the search engines have gotten smart enough to recognize “keyword stuffing” – and they don’t appreciate it! But [...]

Last night I somehow ended up on a web page advertising software that would improve your SEO. According to the ad, running your article and your headline through this software would tell you if you were using enough key phrases and apparently would insert them for you. I’m not really sure, because it wasn’t making [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

This is turning out to be a busy week, with new assignments from current clients and inquiries from new ones. It appears that people used the Memorial Day week-end to think about their marketing and decide to make some improvements. Of course, I think that’s a good thing! The first thing I do when a [...]

Is your web site gaining ground – inching its way toward that elusive page one location? If so, you probably want to find some easy ways to give it an extra shove in that direction. One such way is to give extra attention to your title tags. You know, those words that sit up there [...]

Every little bit helps when it comes to search engine optimization, so think it through before you choose the name for your next website. First do some research and find the keywords that people will use when they search for the product or service you offer. Nobody told me that when I first started out, [...]

If you use photos on your website, do a little work before you post them. You probably already crop and re-size each picture. Now take a minute to give each one a name that reflects one or more of your keywords. Hopefully, you’ve done the research and know which of your keywords gets the most [...]

So you have a local business – and maybe you think that since all of your customers come from the immediate area, you don’t need a website. Take a minute and re-think that position. Few live in a community as small as mine – population about 1,500 – but even here, businesses would benefit from [...]

It’s simple, really – you should have thought of it yourself. All they have to do is choose a long-tail keyword that is somehow related to your site, and optimize for it. A quick keyword search, even with free keyword search tools, will show you long tail keywords that no one else is optimizing for. [...]

Every little bit helps when it comes to search engines noticing your site and ranking it, so here’s a little bit you can do right now – and it only takes a few minutes. Go to www.aboutus.com and enter your site URL in the search bar. If you’re not already there, a page will be [...]