Tag: small business
One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]
A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]
Posted: September 21st, 2011 under advertising, business building, effective marketing, marketing, marketing on a budget, marketing your real estate services.
Tags: advertising, effective marketing, internet marketing, marketing, real estate marketing, small business, web marketing
You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall’s message this morning was about a woman who “lurked” around his site for 3 years before [...]
Let your email signature act as a silent salesman, traveling the world, promoting your services.
The Law of Attraction always works. The trouble is that most people are using it to attract the things they don’t want.
Don’t wing it when someone asks what you do. Write and memorize an elevator speech so every interaction has the potential of developing a new client.
I firmly believe in newsletters sent in the postal mail – and was gratified to read that marketing guru Dan Kennedy agrees. He says that when your prospects open their mailbox and find something from you they can hold in their hands, it has much more impact than an email – or a link in [...]
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
I know – you need a whole lot more than one customer. And you can’t write a separate letter to every single one of them when you don’t know who is going to read your ads or visit your website. So what am I talking about? I’m talking about the fact that just one person [...]
Posted: May 11th, 2010 under advertising, copywriting, marketing, reaching prospects, sales letter, small business marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business
Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]
Posted: May 2nd, 2010 under advertising, customer relations, effective marketing, inexpensive marketing, marketing, marketing on a budget, self-promotion.
Tags: advertising, low cost marketing, marketing, marketing budget, marketing plan, self-promotion, small business