Tag: small business
Why Small Business Marketing Often Fails
Small business marketers across the world are trying to get their message out to consumers – and failing miserably.
They know they have a wonderful product or service, but somehow, no matter how often they send a letter or an e-mail, and no matter how often they pay to have their message printed in a publication, [...]
Posted: February 1st, 2010 under marketing.
Tags: copywriting, marketing, self-promotion, small business
Comments: none
When you can’t compete on price – compete with service
Small stores in small towns have a huge disadvantage when it comes to price – because they don’t belong to a huge buying network, they buy at a much higher price than “chain” outlets. Thus, sometimes the small store pays more for an item than you can buy it for if you go out of [...]
Posted: April 7th, 2009 under advertising, customer service, marketing.
Tags: customer service, marketing, small business
Comments: 1
Yes, your local business needs a website!
So you have a local business – and maybe you think that since all of your customers come from the immediate area, you don’t need a website.
Take a minute and re-think that position.
Few live in a community as small as mine – population about 1,500 – but even here, businesses would benefit from a website, [...]
Posted: February 1st, 2009 under advertising, marketing.
Tags: business promotion, how to promote a local business, how to promtoe a small business, internet marketing, local business, SEO, small business, small business promotion, website marketing
Comments: none
Why are they hiding?
Small businesses are often successful or not depending upon the people running them, and their personal reputations. If you live in a small town, you know how it is – some people have a reputation for honest dealing and providing good service. Others have a reputation that’s somewhat the opposite.
So why, then, do so many [...]
Posted: January 24th, 2009 under advertising, marketing, public relations.
Tags: business reputation, small business
Comments: none
Market for your fellow business people
Yesterday I wrote about embracing your competition – and finding out that perhaps instead of competition they could be allies.
Today I made my semi-weekly trip to town for groceries, and since the horse was getting low on grain, stopped at the feed store.
Jack, the properietor, was talking about how nice it would be if the [...]
Posted: December 6th, 2008 under advertising, marketing.
Tags: marketing, small business
Comments: 1
