Thoughts on Real Estate Marketing…

What do you think about the LinkedIn “Endorsements?” Lately LinkedIn has been offering us the opportunity to “endorse” people we are connected with. They’re doing it in much the same manner as they offer connections to “people you may know.” I have mixed feelings about both practices. “Connecting” with a multitude of people may be [...]

Of course if you want your clients and colleagues to recommend you, you need to ask for testimonials. Even people who love your work will forget that their comments are valuable to you. But here’s another way to get more recommendations: Make the first move – recommend them first. If you’ve done business with someone [...]

You should, you know. Testimonials are valuable assets on your web site and in your marketing materials, because they lend credibility and trust to your marketing message. They also work in non-profit fundraising to show potential donors that a cause is worthy. Think about the last time you heard someone tell you how great they [...]

No matter what business you’re in, a few good testimonials scattered around your website or in your marketing materials are a good thing. But – and this is the big BUT – most people are afraid to ask for them. It feels like you’re being pushy, or maybe like you’re desperate for business, or maybe [...]