Thoughts on Real Estate Marketing…

… pants on fire! If I was more ambitious, I’d send that childhood chant to a few websites I visited today. But I’d better begin at the beginning… This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering [...]

Urgency and scarcity are good marketing tactics, but only if they’re true. False urgency and false scarcity can ruin a marketers reputation by exposing them as liars.

Tonight I’ve been thinking about some of the things marketers do that make me think they’re sleazy. Maybe they’re not. Maybe they’re just new, and don’t know any better. Or maybe they’re lazy. But I know that isn’t true for all of them, because some of the biggest names in marketing have caused me to [...]

Tonight I came across a marketing method that just plain annoyed me. I’d been getting e-mails about the predictions for 2012. You probably know that something big is supposed to happen on December 21, 2012. Some say the end of the world; others say the beginning of something wonderful. Anyway, I decided it would be [...]

Today a friend and I went in to Spokane to the closing business sale at Linens n’ Things. The big signs out on the street holler 25% – 50% off! There were even people carrying those signs and waving them at passing cars. But guess what? We didn’t find anything for 50% off. Everything was [...]

This morning’s headlines screamed about the dire things to come as Washington State slashes its budget. The article cited people losing jobs, services being cut, and on and on. The projected revenue shortfall is a whopping $5.1 billion. Then it went on to tell of the budget reductions necessary from the colleges and Spokane County. [...]