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Tag: truth in advertising

Marketing Tactics That Chase Me Away

Tonight I’ve been thinking about some of the things marketers do that make me think they’re sleazy. Maybe they’re not. Maybe they’re just new, and don’t know any better. Or maybe they’re lazy.
But I know that isn’t true for all of them, because some of the biggest names in marketing have caused me to develop [...]

Would YOU Use this Marketing Tactic?

Tonight I came across a marketing method that just plain annoyed me.
I’d been getting e-mails about the predictions for 2012. You probably know that something big is supposed to happen on December 21, 2012. Some say the end of the world; others say the beginning of something wonderful.
Anyway, I decided it would be interesting [...]

Linens n’ Things Closeout Sale – Deceptive Marketing

Today a friend and I went in to Spokane to the closing business sale at Linens n’ Things. The big signs out on the street holler 25% – 50% off! There were even people carrying those signs and waving them at passing cars.

But guess what? We didn’t find anything for 50% off. Everything was [...]

How the media makes more appear to be less

This morning’s headlines screamed about the dire things to come as Washington State slashes its budget. The article cited people losing jobs, services being cut, and on and on. The projected revenue shortfall is a whopping $5.1 billion. Then it went on to tell of the budget reductions necessary from the colleges and Spokane County.
Then [...]