Tag: verbal clarity
Marketers: Seek to Communicate, not Impress
Last night my son came to dinner, and he brought along a little “throw away” newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner. It had a few good articles and he always chuckles over the personals page, but this time it had a guest [...]
Posted: January 12th, 2010 under advertising, clarity, copywriting, marketing, Uncategorized.
Tags: clear communication, copywriting, verbal clarity, verbal pomposity, verbosity
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