Thoughts on Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]

I had never heard of it until this morning – and now I’ve just spent 4 hours fooling with it! Darn new technology anyway. Tammy Emineth is a SEO expert who blogs on Active Rain, and this morning she was explaining  Google +1 – It’s Google’s answer to Facebook’s “like.” If you’re interested, I suggest [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]

When someone clicks on your web page, does it automatically start playing music? That might not be a good idea. It hadn’t occurred to me until today, when I got a political email with a bold warning – twice. Warning: When this page opens, music will be playing. At first I just thought that was [...]

Today I got an email that read as follows: Urgent, Just add this to your Paypal account and your done. Expect to start receiving your checks from paypal *or clickbank with 1 more click: <email address was here> Please configure this immediately to get paid before this expires. Sincerely, Payment Support Team The subject line [...]

Last night I wrote an Active Rain post about foreign investors buying residential real estate in the U.S. In the year ending in April 2010, their purchases had accounted for 7% of the sales – and predictions are that this year that number will be higher. Thus, real estate agents in the communities they prefer [...]

Internet marketers who hide are asking NOT to be believed. Be proud of what you’re selling and create trust by revealing your true identity.

Autoresponders are an efficient and cost-effective way to gather new prospects. Use them to create trusting relationships and maintain top of mind awareness with your buyers and sellers of the future.