Thoughts on Real Estate Marketing…

Ronald Reagan said “Trust, but verify,” and that’s just what you must do if you’ve hired a webmaster to take care of your website. On Sunday, in my quest to find ideas and inspiration for a new prospecting letter set I’m writing, I visited a former client’s site. The new set will be prospecting letters [...]

This morning my husband asked me to go online and order a pump part. That should be easy, right? It’s a name brand pump and a part which routinely needs to be replaced. So I typed “Goulds pumps parts” into a Google search. Thinking it might be best to go direct to the manufacturer, I [...]

Today’s email brought two interesting offers. The first was a FREE report entitled “10 Steps to Email Success.” The offer was from a well-known company so I didn’t worry that it was dangerous to click. The first click took me to a web page where I first needed to enter a lot of information about [...]

Yesterday I took time to try to opt out of a dozen or so mailing lists. Some of them were duplicates for my 2 email addresses. Some of them are there because someone purchaed or “scraped” my address from the web. Some are things I asked for but no longer want or need. Whatever the [...]

Unless you have super high-speed Internet, you know it happens. You do a Google search, find a page of interest, and click. Then you wait. And wait. And Wait. And LEAVE. It doesn’t matter how beautiful your site is. It doesn’t matter if your content is the best on the web. It doesn’t matter if [...]

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

You should – especially if it isn’t bringing you as much business as you’d like. So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others. I [...]

I had never heard of it until this morning – and now I’ve just spent 4 hours fooling with it! Darn new technology anyway. Tammy Emineth is a SEO expert who blogs on Active Rain, and this morning she was explaining  Google +1 – It’s Google’s answer to Facebook’s “like.” If you’re interested, I suggest [...]