Thoughts on Marketing…

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them:
***The ideal length for a web page***
According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site (not a [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start.

If you’re in business, it’s also a good reason to reflect on the past year’s marketing efforts [...]

Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.)
I thought it would be fun, and I read about how to install them, but didn’t have a program to [...]

When you do a post, place a Craig’s List ad, or set up an adwords ad about something specific on your site, do you then direct interested parties directly to that information, or do you simply list your home page?
If you want them to stay and respond according to your wishes, send them to the [...]

No matter what business you’re in, a few good testimonials scattered around your website or in your marketing materials are a good thing. But – and this is the big BUT – most people are afraid to ask for them. It feels like you’re being pushy, or maybe like you’re desperate for business, or maybe [...]