Tag: web pages
Website Content – Quality Counts
Not all content is beneficial content. Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines. As a marketer, I agree that the more content, the [...]
Posted: August 11th, 2010 under SEO, search engine optimization, web content, web copy, web marketing, web pages.
Tags: email marketing, search engine optimization, SEO, web marketing, web pages
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3 Internet Marketing Mistakes that Cost You Sales
Some Internet marketers are making three big mistakes that can cost them business. And all three mistakes stem from the belief that “Everyone has high speed.” Nothing could be farther from the truth. So unless your target audience is limited only to high-income city dwellers, creating your site for high speed is costing you sales. [...]
Posted: June 17th, 2010 under internet marketing, marketing, web content, web marketing, web page building, web pages.
Tags: internet marketing, marketing, web marketing, web pages
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“Spun Content” – Avoid it if You Want Respect
“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]
Posted: May 22nd, 2010 under article marketing, web content, web copy, web copywriting, web marketing.
Tags: article marketing, effective marketing, low cost marketing, web marketing, web pages
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The Danger of Using a Small Internet Host
This morning I got a frantic e-mail from one of the officers at our local animal rescue: The website is down! Upon investigation I found that their web host, Imbris, no longer exists. It’s been gone since sometime around the end of last month. According to news reports, no one knows why. There’s a sign [...]
Posted: April 16th, 2010 under ad copy, internet marketing, web marketing, web page building, web pages.
Tags: internet marketing, marketing, small business, web marketing, web pages
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Marketing Tidbits for 2010
Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]
Posted: January 4th, 2010 under SEO, business writing, copy layout, copywriting, customer service, effective marketing, internet marketing, marketing, search engine optimization, trust in marketing, web copy, web copywriting.
Tags: customer service, effective marketing, marketing, marketing copy, search engine optimization, SEO, web copy, web marketing, web pages
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Time for a Year-end Marketing Tune-Up
The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]
Posted: December 28th, 2009 under advertising, marketing, web copy, web copywriter, web copywriting, web marketing, web page building, web pages.
Tags: advertising, marketing, web copy, web marketing, web pages
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Adventures with favicons
Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.) I thought it would be fun, and I read about how to install them, but didn’t have a program [...]
Posted: June 13th, 2009 under web copy, web marketing.
Tags: favicon, web pages, wordpress
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Send your visitors to the correct page!
When you do a post, place a Craig’s List ad, or set up an adwords ad about something specific on your site, do you then direct interested parties directly to that information, or do you simply list your home page? If you want them to stay and respond according to your wishes, send them to [...]
Posted: December 20th, 2008 under advertising, marketing.
Tags: customer service, marketing, web pages
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Asking for – and getting – testimonials
No matter what business you’re in, a few good testimonials scattered around your website or in your marketing materials are a good thing. But – and this is the big BUT – most people are afraid to ask for them. It feels like you’re being pushy, or maybe like you’re desperate for business, or maybe [...]
Posted: December 9th, 2008 under advertising, marketing, real estate marketing.
Tags: advertising, marketing, testimonials, web pages
Comments: 1

