Thoughts on Marketing…

Not all content is beneficial content. Nearly every guru is touting the benefits of adding content to your website. Some say regular posts on your blog are enough, while others say you need to fill your site with content pages to attract the search engines. As a marketer, I agree that the more content, the [...]

Some Internet marketers are making three big mistakes that can cost them business. And all three mistakes stem from the belief that “Everyone has high speed.” Nothing could be farther from the truth. So unless your target audience is limited only to high-income city dwellers, creating your site for high speed is costing you sales. [...]

“The difference between the right word and the nearly right word is the same as the difference between lightning and the lightning bug. ~ Mark Twain When Mark Twain made that statement, I’m sure he was talking about the word choices that speakers and authors make in order to create specific thoughts and feelings in [...]

This morning I got a frantic e-mail from one of the officers at our local animal rescue: The website is down! Upon investigation I found that their web host, Imbris, no longer exists. It’s been gone since sometime around the end of last month. According to news reports, no one knows why. There’s a sign [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

The hustle and bustle of Christmas is over and we’re about to embark on a New Year. That’s always a reason to renew commitments, hope, enthusiasm, and all the other good things that go into making a fresh start. If you’re in business, it’s also a good reason to reflect on the past year’s marketing [...]

Have you thought that it would be fun to add a favicon to your website? (That’s that little icon up in the title bar just before your site name – all the “big kids” have them.) I thought it would be fun, and I read about how to install them, but didn’t have a program [...]

When you do a post, place a Craig’s List ad, or set up an adwords ad about something specific on your site, do you then direct interested parties directly to that information, or do you simply list your home page? If you want them to stay and respond according to your wishes, send them to [...]

No matter what business you’re in, a few good testimonials scattered around your website or in your marketing materials are a good thing. But – and this is the big BUT – most people are afraid to ask for them. It feels like you’re being pushy, or maybe like you’re desperate for business, or maybe [...]