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	<title>Thoughts on Real Estate Marketing... &#187; word choice</title>
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	<link>http://marte-cliff.com/wordpress</link>
	<description>Copywriting, ideas to build your real estate business, observations on the world of marketing</description>
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		<title>Avoid Stop Signs in Your Marketing Copy: Edit Carefully</title>
		<link>http://marte-cliff.com/wordpress/2011/11/avoid-stop-signs-in-your-marketing-copy-edit-carefully/</link>
		<comments>http://marte-cliff.com/wordpress/2011/11/avoid-stop-signs-in-your-marketing-copy-edit-carefully/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 00:09:51 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[article marketing]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[proofreading]]></category>
		<category><![CDATA[editing]]></category>
		<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=1702</guid>
		<description><![CDATA[Proof read your copy before submitting. It will help you eliminate the verbal stop signs that make your article lose its flow. ]]></description>
			<content:encoded><![CDATA[<p>Have you ever been reading along and run into a stop sign? </p>
<p>They make you lose track of what you were reading while you go back to re-read the last sentence and think &#8220;Huh?&#8221;</p>
<p>The one I found today wasn&#8217;t a major thing &#8211; but it was enough to make me stop. And I&#8217;m sure I know just how it happened. The write made some edits and changes before submitting the article. But he didn&#8217;t quite finish. </p>
<p>Here&#8217;s what I read: <strong>“There is still a huge backlog of these cases or foreclosures that have never been brought forward yet,” </strong>The sentence would have been fine if the writer had left off the word &#8220;Yet.&#8221; It would also have been fine if he had said &#8220;that have not been brought forward yet.&#8221; But &#8220;Have never been brought forward yet&#8221; was jarring. </p>
<p>Before you submit an article or a blog post &#8211; proof read your copy. See if there&#8217;s a word or two stuck in there that needs to come out. </p>
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		<item>
		<title>Can Your Words Be Twisted to a New Meaning?</title>
		<link>http://marte-cliff.com/wordpress/2009/05/can-your-words-be-twisted-to-a-new-meaning/</link>
		<comments>http://marte-cliff.com/wordpress/2009/05/can-your-words-be-twisted-to-a-new-meaning/#comments</comments>
		<pubDate>Thu, 07 May 2009 01:54:03 +0000</pubDate>
		<dc:creator>Marte Cliff</dc:creator>
				<category><![CDATA[ad copy]]></category>
		<category><![CDATA[word choices]]></category>
		<category><![CDATA[word tricks]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[laws]]></category>
		<category><![CDATA[rules]]></category>
		<category><![CDATA[understanding copy]]></category>
		<category><![CDATA[word choice]]></category>

		<guid isPermaLink="false">http://marte-cliff.com/wordpress/?p=352</guid>
		<description><![CDATA[All professional copywriters and marketers try to be careful with the words they use &#8211; thinking ahead to how someone else might understand them. That&#8217;s one of the reasons that writing good copy takes a lot more time than many would think. That said, I haven&#8217;t read the words that made the laws for the [...]]]></description>
			<content:encoded><![CDATA[<p>All professional copywriters and marketers try to be careful with the words they use &#8211; thinking ahead to how someone else might understand them. That&#8217;s one of the reasons that writing good copy takes a lot more time than many would think.</p>
<p>That said, I haven&#8217;t read the words that made the laws for the following &#8220;rules&#8221; but have to assume that the people who wrote them meant something different&#8230;</p>
<p>From my email today:</p>
<ul class="ArticleTextStyle">
<li class="ArticleTextStyle"><span style="font-family: Arial;"> In  Danville, Pennsylvania, fire hydrants must be checked one hour before all  fires.</span></li>
<li class="ArticleTextStyle"><span style="font-family: Arial;"> Oklahoma law requires that drivers involved in fatal accidents  stop immediately and give their names and addresses to those who were  struck.</span></li>
<li class="ArticleTextStyle"><span style="font-family: Arial;"> In  Lakefield, Ontario, legislation permits birds to sing for 30 minutes during the  day and 15 minutes at night.</span></li>
</ul>
<p>Be careful&#8230; make sure your words mean what you intended, no matter who reads them!</p>
<p>(Hint: Ask a friend or two to read your copy before you send it out&#8230; and ask them what you meant.)</p>
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