This week a lady who works in the travel industry wrote me to ask how she could translate the drip campaign writing instructions from my FREE report from real estate to her industry.
Here’s what I told her:
I don’t know much about the travel agency business, so it’s not easy for me to give you an answer that will absolutely fit the industry. But you can use the same general principles.
First, think about Your prospect’s problem – or desire. What really matters to them when they’re making decisions about travel? What are they worried about most? What is there that they should know, but perhaps don’t know?
- Is it cost?
- Is it convenience?
- Is it time?
- Is it the number and nature of attractions in a given spot?
- Is it safety?
- Is it a guarantee?
- Is it the difference in currencies?
- Is it who and how to tip?
Think about the questions and concerns that past clients have voiced and use those as a guide. Once you have your list, create a “Special Report” that gives a brief overview of the major concerns, including things that a traveler should know and perhaps hasn’t thought about yet.
Next, write a series of letters that addresses each of the points in more detail. Talk about the pitfalls, give good advice, and stress the benefits of working with you to avoid those pitfalls.
Put the letters in a logical order and at the end of each letter add a P.S. that gives a preview of what’s to come in the next letter. And of course – include a call to action. Invite them to call you if they have questions or if they’re ready to discuss their next trip.
If you haven’t yet read the FREE report on drip marketing, just click here to request your copy.